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The BizLightenment Conscious Business Articles showcases the wit and wisdom of our members. It features articles on subjects including conscious business, health and fitness, green living and a whole lot more.

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Conscious Business Strategy Consultants: Youngs Communication

02.27.2009 | Author: Steve Bernal | Posted in Business Consulting, Conscious Business of the Week

youngThe ultimate aim of a business coach is to help businesses maximize profit.  However, conscious business consulting is more than looking at the bottom line.  Business strategy consultants such as Jeff Youngs of Youngs Communication exemplify this by incorporating a holistic vision that understands the interconnectedness of all parts and seek to maximize performance in every area of the business, inside and out.  According to Jeff, this results in much more the greater financial wealth.

It is clear that a dominant aim of Youngs Communication is to create the foundations necessary for businesses to successfully mature and self-regulate to today’s fast changing marketplace. According to Jeff, this involves everything from clarifying the company mission and streamlining internal productivity to enhancing all channels of communication and fine-tuning the company message.

Jeff Youngs, the President of Youngs Communication, Inc., developed his comprehensive view of business development through more than 20 years of experience as a business executive for multi-million dollar companies and an entrepreneur who founded and owned several businesses.  His extensive travels through the business landscape led him to experience huge successes and huge letdowns.  Both in the end proved to be good fortune as they allowed him to obtain a broad understanding of business and what is truly needed to succeed.

Conscious Business Strategy Consultants

Jeff’s company of business strategy consultants helps “clients build new and existing businesses to better serve the needs of the principals, and more clearly define and communicate business goals with management, staff & prospects.”  A deeper look, however, reveals unique methods that create powerful shifts in the company mission, workplace atmosphere and communication strategies that naturally create the conditions for greater profit to happen.  What’s more, as conscious business strategy consultants like Jeff know, it also results in happier employees, better working relationships and more satisfied customers.

Jeff begins this process by helping companies unearth the underlying heart of the their business.  Once clarified, Jeff designs ways to infuse that mission as a driving force into all levels of operations.  The next step he believes is to streamline workflow, standard operating procedures and communication.  Lastly, it all comes together with the creation of effective branding and visual communication strategies that share the company’s mission and wealth with the world.  Jeff has seen time and again that the result of such a holistic method is much more than maximized profitability for the company.

Not Your Father’s Mission Statement!

For Jeff, it isn’t important to simply identify the company mission. Instead, Jeff has developed processes that facilitate a multi-layered exploration of the company’s values and goals and how they relate to all individuals concerned, both internally and externally.

Jeff believes that a company’s mission need include not only the desired profit but also the lifestyle the principals desire for themselves as well as staff, customers and supplier/partners.  Jeff recognizes that all of these groups are impacted by how the company does business and appreciation of this should be at foreground of the company’s mission statement.

Jeff also believes that as a company embraces a mission that considers all parties across the board, this intention will shine through the company’s work.  As such, his approach to advertisement is not about wiping the company’s vision all over the consumer.  As he infuses the company’s operations with these values and maximizes their productivity and communication, he knows that the results will speak for themselves.

Enhancing Communication to Enhance Results

Jeff understands that the performance of a company is largely based in effective communication; effective internal communication (peer-to-peer, management to staff, sales organization to dealer/distributor networks, etc) and effective external communication (the company’s message to its audience).

As such, Jeff provides high-level communication strategies to help his clients improve communication on all these levels.  Jeff’s approach transforms the company’s relationships from the inside out; from enhancing internal communication between management and staff and improving relations with suppliers to developing a clear brand story and crafting a powerful strategy for multi-media advertisings.

Improving communication is the common-thread that runs through all of Jeff’s work; an action that results in greater financial rewards to the company, as well as greater satisfaction, commitment and community amongst principles, employees, distributors and clients.

Youngs Communication truly embodies a holistic approach to business consultancy.  They help business owners re-envision their businesses, fine-tune their brand message and design, build teams that function optimally and ultimately create businesses that are more than simply profitably, they are enjoyable.  Conscious businesses practices such as these make Jeff Youngs stand out in the crowd of business strategy consultants today.

For more information, see Youngs Communications website.

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